Sat Dayal is Managing Director at Edelman London. He is a technology sector specialist and has represented tech leaders since the Dotcom era. These include early mobile, cloud and digital media brands.
He oversees a portfolio of established and fast emerging brands housed in Edelman’s market leading UK technology practice. His current assignments include product positioning and thought leadership campaigns for BT, Crowdstrike and QuickBooks.
Having re-joined Edelman in 2012, Sat has helped expand the UK enterprise technology and telecoms portfolio client portfolio and run corporate briefs for Ericsson, Microsoft and LinkedIn.
He brings a wealth of experience in working scale-ups / Pre-IPO companies including Appian and Box.
Sat cut his teeth in tech through an internship for a group of private investors who were establishing internet and telecoms start-ups across Africa and India. Since then he has held various roles in international and boutique communications agencies.