Jay has worked as a planner, strategist and consultant with clients across the private and public sector for more than 20 years. He has developed audience positioning and brand behaviour models based on latest knowledge of how people make decisions.
He leads the Strategic Planning function at Edelman London. He and his team work to make brands and businesses relevant, compelling and credible to their demanding audiences. They draw insight from the vast wealth of client, consumer and market data available, making sense of the confusion of sources and turning these into the building blocks for great ideas and solutions which build more powerful brand relationships with their customers and stakeholders.
His background includes, consumer, business to business and healthcare category experience, in the UK as well as globally and in emerging markets.