Edelman UK picked up a Bronze Lion in the PR Corporate Image, Communication & Reputation Management category at this year's Cannes Lions Festival of Creativity.
Edelman is delighted to have won this award for our work on Coop's Old Milk campaign.
To inspire people to smell food before wasting it in a fun and memorable way that would generate real conversation, we decided to use the ick-factor. We created Old Milk, a perfume that smells just like milk gone bad.