Microsoft, not known as a retailer in the UK, wanted to open its first flagship European store in the heart of London.

But how do you talk about a store that is as much a digital learning hub for the community, as a free tech support for businesses and an incredible new place to game?

We needed to create an opening that celebrated the store’s iconic location and the diverse communities it would serve, involving local communities from the start whether that be gaming, small business, charity or school.

We needed to show off all the fantastic experiences and expertise the Flagship has to offer, highlighting the role Microsoft can have in the London community.