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Data & Intelligence

Edelman Data & Intelligence (DxI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission.​

We use data and intelligence to help businesses and organisations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful.​

 

We counsel the world’s most iconic, influential, trusted institutions and brands with our world leading combination of expert insight consultants, cutting-edge data science, Artificial Intelligence, analytics, and research capabilities to deliver game changing results for our clients.​​

We deliver insights that fuel creativity to predict the unforeseen, quantify the future, create experiences that ignite action, and drive emotional connection with brands across the full range of business intelligence needs. ​

We have over 350 research specialists, business scientists, data engineers, behavioural and machine-learning experts and data strategy consultants based in 15 markets around the world.​

 

News and Views

Culture & Trends

Code-switching: Do our workspaces allow us to be our true selves?

Broadly, code-switching involves “adjusting one’s style of speech, appearance, behaviour, and expression in ways that will optimize the comfort of others in exchange for fair treatment, quality service, and employment opportunities.”

Coronavirus

The COVID-19 disinformation divide: understanding vaccine attitudes

The media was quick to celebrate the unprecedented speed at which the COVID-19 vaccine was developed. But at dinner tables around the world, even as deployment began, people are asking real questions and raising concerns.

EDELMAN TRUST MANAGEMENT: NURTURING TRUST CAPITAL​

For companies that want to harness the power of trust and strategically mange their trust capital we have developed Edelman Trust Management (ETM) – a suite of powerful analytical tools and advisory services that interpret and measure the implications of trust.​

FIND OUT MORE ABOUT ETM HERE.

Leadership

Dropdown

Louise is a Managing Director at Edelman Data & Intelligence (DxI).

​With extensive experience across both innovative and well-established methodologies, Louise oversees the best-in-class work that we pride ourselves on, blending data and analytics approaches to drive impact with the brands and businesses she works with, including Unilever, Teva, Heineken, and others. Louise specialises in 'human intelligence' approaches – bringing the best of insight-driven research and analytics work to our clients, across both qualitative, quantitative and secondary approaches. 

Prior to Edelman, Louise has held senior leadership roles in top research and insight consultancies Truth and Incite Marketing Planning – leading accounts such as HSBC, John Lewis, Intel and others. She started her career at GfK NOP and holds a degree in Psychology from the University of Oxford.

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