Reaching Beyond the Ready: How Thought Leadership Gets Out-of-Market B2B Buyers Back into the Game

We take a look at how your organisation can refresh the way it approaches and delivers thought leadership – ultimately giving you the tools you need to convey what your company stands for and make your brand powerful and attractive to buyers.

The aim is to drive higher engagement, better performance and deliver greater commercial impact.

Expertise Lead

Andrew Mildren

Managing Director

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2024 LinkedIn-Edelman B2B Thought Leadership Impact Report

Times are tough for B2B marketers. At any given moment, a staggering 95% of business clients say they are not actively seeking goods or services. Lingering economic uncertainty is extending sales cycles and nearly 90% of global buyers indicate their purchase process was stalled last year, according to Forrester. Against that backdrop, Edelman and LinkedIn collaborated on the sixth annual B2B Thought Leadership Impact Report to examine how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives.

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News & Insights

Awards

Edelman UK ranked number one agency in B2B Marketing benchmark report for 2024

July 3, 2024

Edelman UK has been recognised as the number one agency in B2B Marketing’s benchmark report for the ...

Posts

Misaligned and Misunderstood: Proving the Value of Thought Leadership

February 28, 2024

Thought leadership can be a powerful part of the marketing mix for companies looking to share action...

Posts

Content as contract: Why good thought leadership should be an act of promise-making

January 3, 2024

Advertising a brand is all about communicating a promise to a customer. In B2B particularly, thinkin...

News

Edelman launches Global B2B unit to drive integrated marketing solutions

June 27, 2023

Edelman has announced the global launch of Edelman Business Marketing, a specialised unit focused on...

Posts

How thought leadership can help brands ride the recession

January 18, 2023

Our B2B Thought Leadership Impact Report with LinkedIn shows that quality thought leadership can be ...

Posts

Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

November 5, 2021

Thought leadership is a regularly used phrase but often misunderstood. This study explores trust, de...

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