COVID-19 Toolkit

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Coronavirus: What It Means For Business And Communicators …
COVID-19 Toolkit

The rapidly evolving COVID-19 outbreak has not only presented an alarming health crisis, it is also causing significant social and economic implications across the globe. As the situation develops, it is vital that organisations are prepared for the inevitable challenges and are able to response to them in a way that minimises any adverse impact.

These resources intend to provide leaders and communications professionals with information on steps they should be taking in order to boost resilience, protect their employees, react to industry disruption, ensure business continuity, and shape the best possible plans for recovery.

Covid-19 has shaken our society, economy and entire way of life. It has distinctly illustrated what matters, our basic needs becoming increasingly important as ongoing restrictions impact our ability to live the life we knew a few months ago. Our Edelman Trust Barometer Special Report: Brand Trust in 2020 shows just how critical it is for brands to play a vital part during this pandemic.

Right now, cyberthreats present an unprecedented level of reputational risk to organisations. The combination of a widespread remote workforce and ingenuity among cyber attackers means no company or sector is immune.

So, what do supply chain challenges and the rise of online shopping mean for food retailers as they navigate the current crisis and beyond?

I have often said that the Tube is everything that’s terrible about London rolled into one sprawling network. But I miss it. I miss the commute and I miss the throng of life that greets you like a nightclub bouncer – not exactly welcoming, but weirdly reassuring sometimes. It’s almost overwhelming to think about it being ever back to normal.

Let’s be honest, podcasts used to be the sole preserve of geeks. I was one of them. I would connect my iPod (remember them?) every day to my huge unwieldy PC to make sure I could always listen to the latest episodes of my favourite shows. Later, smartphones made all this easier, but podcasts continued to be a bit of a geek thing.

If your CEO or any other key business leader tests positive for Covid-19, it is important to have a clear communications strategy in place. Discover eight practical steps in planning your response.

There's one thing this period of uncertainty has proven. Society's technological backbone has in the main remained resilient. Business continuity continues thanks to the networks, applications and devices of tech brands. Meanwhile, big tech has defied stockmarket expectations in the Covid-19 era. As millions self-isolate at home, companies like Amazon and Netflix have seen demand soar - stocks are up 30 per cent so far this year.

Capitalism is being forcibly subjected to some new dynamics as a result of the Covid-19 crisis. Out of necessity, “state-directed capitalism” is rising – with governments and central banks applying pressure on private enterprises to lend and stimulate the economy. We asked 50 leading City figures – senior bankers, fund managers, CEOs, Chairmen and NEDs – their views on what post-Covid capitalism might look like and received a fascinating response.

Most large organisations have robust crisis plans in place guiding them on how to manage a crisis, risk to the business, to communicate to their stakeholders and preserve business continuity. Few of those plans could have predicted a global pandemic the scale of COVID-19 and the lockdown.

In a Covid-19 world, influencer marketing can help brands and businesses engage stakeholders, create value and build trust. Discover the key questions you should be asking in order to get your influencer strategy right.

With the 50th anniversary of Earth Day upon us, many companies are asking whether it is appropriate to talk about their climate commitments. Discover the key questions to ask when deciding if, when and how you communicate about sustainability during the Covid-19 pandemic.

As countries begin to think more seriously about life after the coronavirus, Richard Edelman shares the key points from his discussion with Dr. David Nabarro, World Health Organization Special Envoy for COVID-19, about the communications challenges of returning to work.

With over a third of the global population on lockdown due to Covid-19, we’re living through a fundamental shift in what the world wants from entertainment. As the pandemic continues and day-to-day existence adapts, people are turning to streaming, gaming, videoconferencing and documenting the weirdness of our new lives on social media as a way to fill their time.

During the coronavirus crisis, social media can be a valuable and important communications tool. Read practical guidance around how your organisation should be using, managing and monitoring its social channels in the current environment.

Based on the insights of our recent Edelman Trust Barometer Special Report: Brand Trust and the Coronavirus Pandemic, we answer frequently asked questions about how organisations should approach brand marketing communications during the Covid-19 crisis.

In the current environment, the public sector has a unique and central role. Read more about how, when and why to communicate with public organisations at a time when they are under unprecedented pressure.

For every organisation, effective communications are key to successfully navigating the Covid-19 pandemic. From how to update colleagues to setting up a coronavirus taskforce, in this document you will find practical guidance on how to prepare for and overcome the PR and communications challenges you face – both now and in the future.

As the coronavirus spreads, people working inside or in partnership with your organisation may be infected. Here are some practical steps to take within the first 24-48 hours of a confirmed case of Covid-19.

It is an understatement to say that we are in the middle of an extremely important moment for economics and markets and the headlines referring to investor panic are certainly not wrong. Gloomy assessments from fund managers and the economic commentariat are pervasive, with very few pointing to any imminent chinks of light (understandably, since anyone brave enough to act on Donald Trump’s recommendation to “buy the dip” at the end of February would have been brutally pummelled for their trouble!).

COVID-19 Toolkit

Super Solver Brands

Cyberthreats and Covid-19: how to prepare your organisation for a dual reputational challenge

How Retail Has Evolved During the Pandemic

The New Abnormal

Podcasts: The other voice in an isolated room

HOW TO GUIDE: COMMUNICATING IF YOUR CEO TESTS POSITIVE FOR COVID-19

Tech Resilience: Regaining confidence in a sector plagued by distrust

City v State: how will the financial sector change in a world of government-directed capitalism?

COVID-19: How businesses can survive the ‘avalanche of litigation’ with their reputations intact

HOW TO GUIDE: INFLUENCER MARKETING DURING THE CORONAVIRUS PANDEMIC

SUSTAINABILITY COMMUNICATIONS DURING THE CORONAVIRUS PANDEMIC

Going back to work - the next big challenge for communicators

Press Play Not Pause: How brands can entertain a world in lockdown

How to guide: SOCIAL MEDIA & COMMUNITY MANAGEMENT DURING THE CORONAVIRUS PANDEMIC

FAQS: BRAND MARKETING DURING THE CORONAVIRUS PANDEMIC

HOW TO GUIDE: PUBLIC SECTOR PR & COMMUNICATIONS DURING THE CORONAVIRUS PANDEMIC

PR & COMMUNICATIONS DURING THE CORONAVIRUS PANDEMIC

How to guide: Responding to a confirmed case of coronavirus

What investors are currently NOT saying about the coronavirus-driven market sell-off