Societal leadership is now a core function of business.

We have studied trust for more than 20 years and believe that it is the ultimate currency in the relationship that all institutions—business, governments, NGOs and media—build with their stakeholders.

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Methodology

The 2022 Edelman Trust Barometer is our 22nd annual trust and credibility survey. The survey was powered by Edelman Data & Intelligence (DxI) and consisted of 30-minute online interviews conducted between November 1 and November 24, 2021.

Countries

36,000+

Respondents

1,150+

Respondents/Country

Trust 22_web_image-1_0

Nearly 1 out of 2 respondents view government and media as divisive forces in society

48%

Government

46%

Media

Vicious cycle of distrust fueled by government and media

We find a world ensnared in a vicious cycle of distrust, fueled by a growing lack of faith in media and government. Through disinformation and division, these two institutions are feeding the cycle and exploiting it for commercial and political gain.

Business’ societal role is here to stay

We see an even greater expectation of business to lead as trust in government continues to spiral. But this is not a job business can do on its own. Business must work with all institutions to foster innovation and drive impact.