Health affects us all. More and more people are interested in and concerned about not just their own personal health, but that of their local community, their country and health throughout the world.
We have also seen a convergence between personal and public health. Issues that concern us as individuals, such as access to affordable healthcare, disease prevention, and quality of healthcare services, also dominate the public health agenda of Governments, are the corporate social responsibility priorities of businesses and the backbone of other professional and consumer institutions. In this increasingly crowded, competitive and sometimes confusing environment, it can be challenging for you, a healthcare company, to make yourself heard and to articulate your value and contribution.
Edelman has the insight, independence, global perspective and agility to help our clients find and amplify their voices, engage with stakeholders and ultimately thrive in the interconnected world of health. Edelman’s independence is not just a word, it is a state of being and enables us to put our clients, not shareholders, at the centre of what we do. It also encourages us to be courageous in our thinking in order to cut-through the complexity. Our original and renowned research such as the Edelman Trust Barometer and Edelman Health Barometer, keeps us at the forefront, even ahead, of critical trends in communications, and reinforces our pioneering industry leadership.
In London, our team of health specialists is fluent in the language of health and its stakeholders; we know how to articulate value in a compelling manner, weave science into storytelling and bring data to life in a memorable and meaningful way.
As the hub for UK domestic, regional and global business, our London team thinks beyond the ‘template’ approach to global communication. We develop bespoke communications strategies that take cultural differences into consideration while remaining relevant and resonant across borders. Across the countries of the UK, and from the Western world to developing markets, our campaigns can be customised to engage and educate local audiences.
Just as the London team develops ideas that effectively translate across geographies, we believe that the most convincing communications can fluidly cross channels. Our thinking is led by insight, and not limited by channel, allowing us to engage with stakeholders at multiple touch points on- and off-line. We know how to maximise message impact whether reaching audiences through a medical journal, a mobile phone app or, as is increasingly the case, both.
In short, we partner with clients to make a positive impact on the world of health. Together, we change attitudes and behaviours, turn knowledge into action, and pull clarity from uncertainty. We have the initiative to start new conversations, insight to understand an increasingly interconnected world, inspiration to pursue courageous ideas and the independence to take the lead in uncharted territory. This is the Edelman way.