Jackie Cooper

Jackie has known PR all her professional life. Her 25 years in the business have been blessed with meeting and learning from a wide spectrum of talent - all leading to the liberation of setting up her own agency: From working side by side with an ex Features Editor on the Financial Times, to living in the tabloid dynamite world of Publicity Guru Max Clifford - via an ethical stint at Greenpeace, launching the infamous Anti Fur Trade campaign.

In 1987 Jackie met Robert Phillips and together they embarked on the journey that led to the success of JCPR. Their strategic, creative and mould-breaking partnership has delivered many successful campaigns, including the infamous "8/10 women wear the wrong size bra" (Playtex); two of PR Week's Top 20 Consumer Campaigns of All Time – the launches for Wonderbra and PlayStation 2; "That'll Be the Daewoo", "Ave It" for John Smiths, and the brand launch of O2.

Jackie's specialty is understanding how to reach and motivate audiences, marrying her entertainment, brand and consumer communication expertise. She created the global template for the award winning campaign for tween brand, Mary-Kate & Ashley, (Consumer Campaign of the Year 2002), building a UK brand from zero to £12m at retail value in two years and then rolling this out internationally. Her unique take on understanding the power of entertainment has driven a raft of successful endorsement campaigns including Claire Sweeney for M&S (building a £20m brand in 3 months), Shilpa Shetty, Penny Lancaster for Ultimo, and Jade Jagger, Rachel Stevens and Jamelia for Pretty Polly.

Jackie works closely with offices in LA and New York delivering content solutions to a raft of businesses, as well as delivering a Bollywood brand building offer.