Ali Gee Joins Edelman to Head Up New Planning Department

Ali Gee, Board Director and Head of Consultancy at 3 Monkeys, joins Edelman in 2010 to launch and head up a new Planning Department. She will be the agency’s first Planning Director and will be part of the UK Leadership team. Ali will help drive the growth of the practice and support the development across the agency of content-led campaigns rooted in insights.

During her five year stint at 3 Monkeys, Ali led on new business development as well as a number of key accounts including Microsoft, Castrol, RSA, Thompson Local and travelsupermarket.com. Her 17-year career in PR has seen her agency side at RED and QBO (Bell Pottinger) and as Head of PR (Multimedia) at Orange. She has also spent two years in the US.

Edelman has made a further appointment in Will Humphrey, who joins the Planning department in January 2010 as Head of Planning. He comes from Lowe London where he worked on General Motors, MTV, Johnson&Johnson, Knorr, Twinings and Trees for Cities. During his time at Lowe, Will co-founded AdGrads, a careers advisory blog for graduates. Will previously worked at Saatchi & Saatchi.

Robert Phillips, UK CEO, Edelman, says: “In launching the new Planning department, we are re-interpreting old advertising planning models based on the new realities of a hyper-connected world of influencers. We are bringing together a team of experts in brand management and channel planning to act as a critical link between strategic insights and impactful delivery. We are thrilled that Ali will lead this exciting new phase in the agency’s evolution. Our aim is to grow the team to five people by Easter.”

For further information, please contact:

Robert Phillips, UK CEO
Robert.phillips@edelman.com / 077 85 25 45 44