Edelman’s Healthcare Practice Launches Specialist Editorial Team

Edelman today announced the launch of a specialist Editorial team within its Healthcare practice. Ross Williams, who has worked for Edelman for five years, has been promoted to Associate Director – Editorial and will oversee the new service offering and growth of the team.

Ross, who reports to Managing Director, Steve Spurr, will be responsible for working with clients to maximise the potential of editorial content to meet their business objectives and developing a centre of excellence.

Steve Spurr, Managing Director, said: “In today’s communications environment, producing compelling content is crucial. This applies to the pharmaceutical industry as much as any other. Ross and his team will work closely with existing teams to provide a dedicated editorial resource for clients, helping them to address their communications needs through consistent and engaging writing within broader programmes. This will range from counsel and guidance to creative input into communications programmes.”

For further information, please contact:
Arabella Bakker, Head of Marketing
Arabella.bakker@edelman.com / 020 3047 2000