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Edelman Briefing: Theresa May's New Government

Government Affairs
Theresa_May_Goverment_Edelman

Theresa May is the very picture of a political survivor, her skill comes in her ability to get her head down and get on with the job. Edelman has prepared a full briefing on Theresa May's new government.

Theresa May is the very picture of a political survivor. She spent 17 years on the Conservative front benches before becoming leader, and an astonishing 6 of these years were spent as Home Secretary. She did not achieve this success, as others may have done, by building a power base of loyal MPs willing to absorb shock waves around her or being what is now known as “clubbable”. Theresa’s skill comes in her ability to get her head down and get on with the job.

Edelman has prepared a full briefing on Theresa May’s new government, to read it please click here or see below.

For more information, please contact Gurpreet Brar on +44 (0)20 3047 2466 or at gurpreet.brar@edelman.com.

Image: pcruciatti / Shutterstock.com

Why augmented reality can right the wrongs of bad ads

Entertainment, Media, Technology
PokemonGo_AugmentedReality

The release of Pokemon Go has been huge. Users are overjoyed with the reinvention of a much loved franchise; and schadenfreude is rife amongst non-users and media with stories of explorers’ mishaps and missteps. We can be almost certain that tech providers who have been quiet - or unsuccessful - with their own augmented reality projects will now have confidence to bring new ideas to the world following this global proof-of-concept.

The release of Pokemon Go has been huge. Users are overjoyed with the reinvention of a much loved franchise; and schadenfreude is rife amongst non-users and media with stories of explorers’ mishaps and missteps. We can be almost certain that tech providers who have been quiet – or unsuccessful – with their own augmented reality projects will now have confidence to bring new ideas to the world following this global proof-of-concept.

Whether we love or love to hate the game or platform, monetisation of augmented reality is now on the agenda. Niantic, the developers behind Pokemon Go, has already revealed sponsored locations are part of its strategy, and so there’s an opportunity for brands. However, companies will need to think creatively and act with insight to make the most out of the platform. There are already notable examples, particularly amongst small businesses, with a favourite being a New York pizzeria owner who spent just $10 to lure Pokemon, and in turn hungry players, to his store.

Stories such as this show the benefit for businesses who trade based on location or travel/ movement. However, with first-movers taking the most obvious opportunities, the Meowth is already out of the bag. The risk is that advertisers and communicators will transplant or retrofit approaches or mediums from other platforms just to get in on the action.

Of course, one hopes the creators won’t plant a billboard in front of a wild Charmander but some will have such limited thinking. The risk with this is that AR goes the way of the desktop and/ or mobile internet where advertising became a nuisance simply blocked by users. The most successful brands will enhance the experience for users or demonstrate value, or simply do something creative and new within the parameters of this world.

We could easily predict that a footwear brand might create an item allowing for a greater radius in which you can catch Pokemon: either a clothing brand with limited edition avatar apparel or an eyewear company that grants the ability to see more around you. Or perhaps even a ride-sharing company whose drivers appear in-game, giving rides so players can cover more ground – and perhaps also in exchange for a special level-up bonus for using the service. This doesn’t even take into account what will no doubt be countless bricks-and-mortar locations who serendipitously found themselves to be a PokeStop, inviting players in to buy their real-world wares.

Brands have the opportunity to engage users not just in a whole new way, but a whole new world, from the ground-up; and the hindsight of this one.

Image: Wachiwit / Shutterstock.com

Edelman Guide to the New Government 2016

Brexit, Government Affairs
New_Goverment_2016_Edelman

A week is a long time in politics. Never has Harold Wilson’s famous quotation felt more accurate as Theresa May is putting the final touches to a transformed government. Edelman has created a tool to help get to grips with who’s who in this new look government. If you don’t know your BEIS from your DEEU, then look no further.

A week is a long time in politics. Never has Harold Wilson’s famous quotation felt more accurate. This time last week David Cameron was planning to move out of Number 10 in September while Theresa May was launching what was likely to be a hard fought leadership campaign. This morning, Theresa May is putting the final touches to a transformed government.

 No incoming Prime Minister has ever before dispensed with the services of so many of their previous Cabinet colleagues. The key figures of David Cameron’s premiership have all departed: George Osborne, Michael Gove and all of his former advisers have left government. The reconstituted government gives much greater prominence to some of the old guard of the Conservative right, such as David Davis and Liam Fox, who find themselves in charge of renegotiating the UK’s trade relationships. In the important domestic policy departments, the new government retains some of the most experienced ministerial figures, while elsewhere bringing in and promoting allies of Theresa May. It is a great assertion of authority for a new Prime Minister to make, especially for a government which has a working majority of only 16 – with many noting that the willingness to send so many former ministers to the backbenches suggests Theresa May will be looking at holding a General Election in a few months’ time in order to greatly increase that majority against a divided and ineffective opposition.

Edelman has created this website to help get to grips with who’s who in this new look government. If you don’t know your BEIS from your DEEU, then look no further.

Click to view Edelman’s Guide To The New Government

EU Referendum Result: Technology

Brexit, Technology
Brexit_Technology

Today marks the start of the first full week in office for the new Prime Minister Theresa May. She faces a tough task as she leads the country through what is a time of great uncertainty. For the technology sector in particular, changes are afoot in a post-Brexit world.

Today marks the start of the first full week in office for the new Prime Minister Theresa May. She faces a tough task as she leads the country through what is a time of great uncertainty.

For the technology sector in particular, changes are afoot in a post-Brexit world. Technology is typically a resilient industry accustomed to changing times. Be that as it may, the economic, political and legislative environment will shift almost as much as the technology itself in the coming years. A unique mix of challenges and opportunities will arise as a result.

 What will come of investment in British tech companies and the staff that will lead future growth? Will our exit from the European Union bring about irreparable damage to businesses operating on British shores? And what does a low carbon future look like outside of the EU?

 Edelman has produced a briefing document that discusses these issues, which you can read and download below or here. 

For more information, please contact Justin Westcott at justin.westcott@edelman.com.

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