Concerns about reputation means companies must engage online
Stephen Davies
August 2006
If you mentioned the word 'blog' to a group of PR practitioners a mere two years ago you would, no doubt, have been met with a majority of puzzled gazes and replies of "pardon?" or something along those lines. And although Merriam and Webster declared it word of the year in 2004, it is hardly the most eloquent word added to the dictionary.
Communicating Risk — Light From The Black Box — Advancing Public Health Through Full Disclosure
Kate Triggs
May 2005
Life is filled with an element of risk. The key is to embrace it whether you are climbing K2 or communicating to various stakeholders some of the potential clinical downsides to your products. But communicate you must.
Reliable Research Drives Success
Janette Henderson
April 2005
Janette Henderson lists a host of reasons why PR research is becoming ever more important, from helping to generate coverage to measuring relationship quality.
Opportunity Knocks / Choosing Health: a new era or missed opportunity?
John Lehal
February 2005
The public health debate has evolved rapidly in the UK over recent years, and the publication of the Public Health White Paper in November 2004 set out government policy on a whole host of public health issues, from smoking to obesity, alcohol to sexual health. In this article, John Lehal, Associate Director in Edelman Health Policy and Public Affairs Practice takes a closer look at two of the key issues: smoking and obesity.