Edelman Technology is passionate about delivering intelligent public relations counsel and creative, results-focused media programmes for leading technology brands. Our core competency is making technology relevant to business audiences.
Today, the Relationship Imperative is hitting home with a vengeance in the technology sector. When technology changed from being an enabler of strategy to the essence of strategy, the demands on IT companies changed from simply being a supplier to becoming a fluid, responsible entity that is driven by customer satisfaction and compelling financial performances. All the more reason why technology companies need to talk in simple, straightforward terms to their key audiences to ensure their messages are heard and interpreted accurately.
The wide-angle scrutiny on technology companies brings more stakeholders into view and places increased pressure on the connectedness of internal processes. It also means that nurturing and solidifying the bases of trust with all stakeholders is the number one priority for any far-thinking technology firm. Edelman Technology brings an intelligent and integrated approach to this expanding need.
We are industry specialists, on top of our subject and constantly enthused about what we do. With a mixture of in-house and agency experience we are as passionate about delivery as we are about our ideas.
Our specific areas of expertise include:
- research-based media relations campaigns
- industry issues-based campaigns
- senior personnel and company profiles
- industry analyst relations
- crisis planning and management
- media skills and training
- product launches and promotions
- strategic PR consulting and counsel
- pan-European and global account coordination
- third-party partnerships to drive leadership activities across single and multiple markets
