StrategyOne is Edelman's specialist research group and has professionals located in London, New York, Washington, D.C, and Chicago. Christophe Guibeleguiet heads the London office.
StrategyOne London provides Edelman's European offices with bespoke research to inform corporate reputation, public affairs and crisis management campaigns, as well as the branding and marketing of consumer products and services, and the positioning of new products.
Primary research
- international research
- focus groups / depth interviews / ethnographic interviews
- face-to-face, telephone and online quantitative research
- omnibus research
- Edelman Relationship Index - a proprietary diagnostic tool used to measure the quality of stakeholder relationships
- Edelman Trust Barometer - an annual survey of thought leaders in eight countries worldwide
Media analysis
- MediaMind - our software-driven, real-time, media tracking and automated media analysis product
- EMAP - a proprietary report offering specialised in-depth media analysis*
- XMAP - a cost-effective measurement solution to provide media 'snapshots' to show how a PR campaign has 'moved the needle'*
- PR-MR*
- competitive intelligence*
* currently available for English language only
