First&42nd is Edelman's management consultancy. We provide services on corporate responsibility (CR), with supporting practices in brand management and organisational development. Through strategic counsel and practical project implementation, our services help companies to navigate some of their most complex and urgent challenges.
Our corporate responsibility expertise covers the full spectrum of CR issues, from traditional concerns about how to engage with stakeholders and manage human rights and environmental impacts, to evolving concerns about global standards and corporate responsibility reporting.
First&42nd's brand management methodologies define all components of a brand, and enable organisations to integrate their brands into every aspect of corporate behaviour. Our organisational change framework strengthens internal structures, processes and communication plans to ensure clients can deliver their business strategies.
First&42nd's unique integrated service assists clients in the extractive, telecommunications, insurance, consumer goods, financial services, transportation, food and other industries. Through our affiliation with Edelman we have access to global, full-service communications capabilities and the Edelman CSR practices in New York and San Francisco.
Our areas of expertise include:
- CR policies, procedures and strategies
- Reputation risk management
- Internal & external communications programmes
- Ethical supply chain development
- Stakeholder analysis and mapping
- Brand positioning
- Organisational change
- Employee engagement & culture initiatives
