Case Studies for Research

Award-winning campaign which has generated debate about perceptions of female beauty and women's self-esteem.

Research-led launch of an online social purpose community.

Analysing issues lifecycle to assist in reputation management communications programmes.

Measuring campaign cost-effectiveness.

Measuring PR through a Communications Effectiveness Model.

Using research to manage reputational issues and to identify potential risk areas.

Developing a new Corporate Identity.

Research-based brand positioning.

Analysing a company's corporate reputation through the Relationship Index, measuring stakeholder relationships and establishing a baseline for communications. 

Developing evaluation tools to measure media impact.

Post-merger employee engagement programme, which set the benchmark for an annual review.

Developing an international thought leadership programme, including research and publications.