LONDON, 17th October – Cass Business School, part of City University London, is pleased to announce the appointment of Robert Phillips as Honorary Visiting Professor in the Practice of Public Relations, to its Faculty of Management.
Phillips is the President and CEO, EMEA, of Edelman – the world’s largest Public Relations firm. He is also the co-author of Citizen Renaissance and a frequent essayist, conference speaker and media contributor on citizenship, business and leadership.
He drives the development of Edelman’s global thinking on Public Engagement – the evolution of public relations – and is closely involved with Edelman’s annual Trust Barometer.
In 1987 Phillips co-founded Jackie Cooper Public Relations (JCPR), which grew into the leading consumer brand Public Relations firm in the UK. Along with his business partner, Jackie Cooper, Robert sold the business to Edelman in 2004 and he became CEO of Edelman’s merged UK businesses three years later.
Under Robert’s leadership, Edelman grew 55% in the UK in three years; joined the ranks of the Sunday Times 100 Best Companies to Work For; and won ‘Consultancy of the Year’ in 2009 and 2011 (securing runner-up in 2010).
Robert was educated at Balliol College, Oxford and the University of London. He sits on the Advisory Board of the Global Economic Symposium and on the Advisory Board of the Circle of European Communicators. He is a Trustee of New Deal of the Mind and a Board member of the Public Relations Consultants Association.
Professor Cliff Oswick, Head of the Cass Business School Faculty of Management, comments: “We are delighted to welcome Robert to Cass. His impressive and entrepreneurial career trajectory serves as an inspiration to our students. As the business world increasingly recognizes how vital quality reputation management and public engagement activities are, Robert will be able to provide the Cass community with unique insight into these areas.”
Robert Phillips comments: “It is an honour and a privilege to be appointed to this post and I very much look forward to both sharing and testing ideas and expriences within both the academic and student communities”
Phillips joins Cass as it celebrates an anniversary. 2012 marks 10 years since City University Business School became Cass Business School with new premises, name, and brand – the business school for the City of London.