LONDON, 15th October – Edelman has appointed Camilla Horwood in a new role as Head of Health Public Affairs, UK. Camilla will lead on the development and marketing of a new Health Public Affairs offering, and also provide experienced UK health policy, market access and strategic political advice to Edelman’s existing EMEA and Global client base.
Commenting on her appointment, Steve Spurr, Edelman’s Chief Operating Officer said: “By adding Camilla Horwood to the award-winning health and public affairs teams already in place, we now have a best-in-class health public affairs offer. This puts us in a very strong position to serve both existing and new clients as they navigate challenging market access issues and the ever-changing health policy environment created by Government health reforms.”
Camilla has ten years’ of experience within public affairs and strategic communications both in-house and in agency settings. This has seen her provide senior political counsel and issues management advice to a wide range of organisations at CEO and board level, including: medical device suppliers, global pharmaceutical companies, private healthcare providers, health insurers, patient groups and charities. Prior to joining Edelman, Camilla was Associate Director/ Head of Health at Portcullis Public Affairs.
Commenting on her new role, Camilla said: “I am extremely excited to be joining the Edelman team. The agency is known for its excellent quality client servicing, innovative communication strategies and talented people. It also boasts an impressive Global and European health client base where there will be much potential for developing a UK public policy remit. The agency has a huge amount to offer clients and I am really looking forward to sharing this expertise with a wider UK health audience base”.
Edelman’s Health practice, which includes PR, BioScience and Consumer Health & Wellness businesses, has over 60 dedicated health communications professionals, and was named Number Three Health Agency in the 2012 PR Week League Tables. Edelman’s UK public affairs practice is industry leading, servicing big name brands such as Sainsbury’s, Starbucks, Diageo, Balfour Beatty, GE, Microsoft, Capital Shopping Centres and Capco.