London, 31st August – Edelman, the world’s largest public relations firm, today announced the appointment of Stephen Cheliotis as Head of Brand and Creative Insight UK.
In this newly created role Stephen will work across the UK business to oversee brand strategy and creative planning and insights. This hire sees Edelman UK further cement its leading position in integrated Brand strategy and communications.
Stephen will remain as chief executive of The Centre for Brand Analysis (TCBA) and Chairman of the UK Consumer Superbrands, Business Superbrands and CoolBrands Councils whilst at Edelman.
Ruth Warder, Managing Director for Edelman’s Consumer practice said: “Stephen brings an abundance of experience and knowledge; his exceptional brand insight will be a huge asset to Edelman and our clients. The global nature of our clients and business means that we are continually searching for ways to enrich our brand experience and innovation, with the appointment of Stephen we can continue to deliver cutting-edge work and thinking.”
Stephen joined Superbrands in 2001. In 2003 he became managing director, moving into a European role two years later. In 2007 Stephen founded TCBA. Through TCBA he continues to be contracted to independently run the Superbrands selection process in the UK, and act as its spokesperson. Stephen’s other work at TCBA has included; brand evaluation and perception studies, market analysis, and strategic planning for brand owners.
Stephen “ What excited me about this role beyond working at Edelman was the breadth of superbrands that the agency works with and that I will be involved with. The role also enables me to continue independently in my role with Superbrands, CoolBrands and smaller clients such as Tatty Devine”.